Fintech video for financial services

The finance work — and which of it was made for a real client

2 of the 5 were made for Pulse Mortgage, a real lender we built and delivered them for: a brand promo and a vertical market update. They are the only real client work on this entire site, and they both sit in this industry — a mortgage lender rather than a fintech product company, which is financial services and an adjacent register. The other 3 are self-initiated: one is a fintech brand film for a company that does not exist, and two are data-films built on public datasets rather than on an invented brand. All three are labelled (Concept) wherever they appear, including in the sentences below, because a fictional brand shown without that label is a fabricated client.

The market-update video, built to be published again

The most useful thing a finance brand can own is not one film — it is a format it can publish again. Pulse’s vertical market update is built once as a template, so the next read is a re-render against new figures rather than a new build. It is a native 9:16 build rather than a landscape film with the sides cropped off, which is why it survives the feed — the same discipline as the vertical single-figure data drop (Concept), where one sourced number has to be legible at arm’s length on a phone.

The same shape works outside mortgage, and two of these are built on public data rather than on an invented brand — the format is the point, not the logo. Strata (Concept) is the multi-chart briefing: nine bars of world electricity generation, each with its figure and its share, under a headline that states the read. Swap the dataset and it is your quarterly review. The Dispatch (Concept) is the editorial version — thirteen years of one series drawn as a single line, narrated, the shape an annual letter wants. And the index-card format (Concept) renders one composition once per market — six cities, six map cards, six figures, all from a single build — which is how a lender covers every territory it writes in without commissioning a film for each one.

Why a fintech brand film needs its own register

A payments app and a private bank are not the same brief even though both are "fintech". OBSIDIAN (Concept) is the restrained end: milled titanium, banking-grade type discipline, motion that is deliberate rather than busy — money that does not need to shout. It is a self-initiated concept for a brand that does not exist, built to show that register rather than to imply a client.

We reuse the engineering behind every film and never the look, so a wealth platform and a challenger card do not end up wearing the same palette — the full set of brand films is collected on one page, across every category the studio has built in. Where a brand needs the system and not just the film — type scale, colour tokens, motion rules, a logo that behaves — that is a brand kit, and the full identity deliverable is published in the work. The studio’s own identity system is documented the same way, which is the honest way to show you how one is made.

No frame here is AI-generated, which matters more in finance

A generative model can invent a detail that was never in your data — a tick on an axis, a label, a face. In most categories that is a quality problem. In finance it is a disclosure problem, and it arrives after the film is published. Every frame here is a real component rendered deterministically: the same build produces the same film twice, the figures come from the dataset you supplied, and a frame can be traced back to the number behind it.

You can check that on this page rather than take it on trust. The market-update film above carries its source in the frame — the rate figure sits under a chip naming the series it came from and the date it was taken — and the fine print holds the lender's licence number, its Equal Housing Lender mark, the states it is licensed in and the line that says these are average rates and not an offer to lend. That furniture is not decoration added afterwards; it is built into the composition, because a film for a regulated business has to survive the person whose job is to read the small type.

That is a constraint we chose, not a limitation we are apologising for — and it is stated on every page of this site rather than only where it flatters us. The studio is one engineer who writes the code and cuts the frames, which is also why there is no account layer between the brief and the person building it.

How a finance video project runs

You send the figures and the brand; we design how each number moves, build it as code, and deliver 16:9, 9:16 and 1:1 from a single production. You supply and approve every number before it is animated. The full service list and how a project runs covers the stages in order, and the complete portfolio is filterable by industry, deliverable and format if you want to see the range before you write a brief. When the brief is clear, talk to us about a finance brand film or a market-update video.

If you would rather see it than read about it, send us your brand name and your site. For the brands we take on that round we build a watermarked sample film from your real colours and logo — the free sample is real craft, yours to judge, with nothing to sign.